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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight and Sound by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free Press 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 LIN.

Building Brands: Strategy and Tactics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 GAL.

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