The Routledge Companion to Consumer Behavior Analysis

Part I: Introduction
1. Consumer Behavior Analysis Comes of Age

Part II. Behavioral Economics Meets Marketing Science Experimental Analysis of Consumer Choice
2. Behavior Analysis of In-Store Consumer Behavior
3. Behavior Analysis of On-Line Consumer Behavior
4. Equivalence Classes and Preferences in Consumer Choice
5. Experimental Analyses of Choice and Matching: From the animal laboratory to the marketplace
6. Consumer Store Choice: A matching analysis
7. Dimensions of Demand Elasticity
8. The BPM and Essential value
9. Triple Jeopardy in Behavioral Perspective
10. Consumer Purchase and Brand Performance: The basis of brand market structure
11. What Do Consumers Maximize? The analysis of utility functions in light of the behavioral perspective model
12. The BPM in a Latin-American Context

Part III: Behavioral Interpretation of Consumer Choice
13. Gambling Behavior
14. When Loss Rewards: The near-miss effect in slot machine gambling
15. A Functional Analysis of Corruption from a Behavioral-Economic Perspective
16. From Consumer Response to Corporate Response
17. Motivating Operations and Consumer Choice
18. Consumers as Inforagers
19. Decision-"Making" or How Decisions Emerge in a Cyclic Automatic Process, Parsimoniously Modulated by Reason
20. Consumer Behavior Analysis: A view from psychoanalysis
21. Ethnographical Interpretation of Consumer Behavior
22. Collective Intentionality and Symbolic Reinforcement: The case of Thai car-consumer clubs
23. Consumer Confusion: a BPM perspective
24. Consumer Heterophenomenology