Brand Media Strategy: Integrated Communications Planning in the Digital Era

By:

Young, Antony

Material type: Text

TextPublication details: Palgrave Macmillan 2014 New YorkEdition: 2nd edDescription: 242pISBN:

9781137279569

Subject(s):

DDC classification:

658.827 YOU

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 YOU (Browse shelf(Opens below))	Available		M0031455

Total holds: 0

1. Google and Facebook: How They’re Changing the Game
2. The New Media Playbook: A New Set of Rules for a New Media World
3. A Shift from Media Planning to Communications Planning: Enter the Super Planner
4. Focusing on Outcomes, Not Outputs: Setting the Brand Media Strategy Communication Goals
5. Insight Over Analysis: Finding a Way in for the Brand Media Strategy
6. 1+ 1 = 3: Sparking Consumer Brand Conversations through Media
7. Conducting the Orchestra: Making Integration Real
8. Unlocking Moments of Receptivity: How Media Context Helps Advertising Deliver More Relevant Communications
9. Touch Point Selection: Determining the Right Media Channel Mix
10. Getting Social: Connecting through Socially Enabled Communications
11. Execution is the X-factor: Bringing the Brand Media Strategy to Life
12. Measurement and Metrics: Making the Brand Media Strategy Accountable
13. Big Data and Analytics: From Mad Men to Math Men (and Women)

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