Global Mobile Commerce: Strategies, Implementation and Case Studies

Table of Content
SECTION 1: Emerging MCommerce Issues and Technologies
Chapter 1: From Mobility to True Nomadicity and Ubiquity: Discussing Fluidity, Metaspaces, Micromobility and Multiple-Profiling
Erkki Patokorpi, Åbo Akademi University, Finland
Franck Tétard, Åbo Akademi University, Finland
Chapter 2: The Future of M-commerce: The Role of Bluetooth and WiMax
David C. Yen, Miami University, USA
Sean Lancaster, Miami University, USA
Chapter 3: Mobile Commerce Payment Systems
V. Valli Kumari, S. R. K. R. Engineering College, India
Ravi Mukkamala, Old Dominion University, USA
Chapter 4: Policy-Based Security for M-Commerce Networks
Wassim Itani, American University of Beirut, Lebanon
Ayman Kayssi, American University of Beirut, Lebanon
Ali Chehab, American University of Beirut, Lebanon
Chapter 5: Global Mobile Logistics in North America, Europe and Asia
¿ A Comparative Study of the Diffusion and Adoption of Standards and Technologies in Next-Generation M-Logistics
Frank Teuteberg, Osnabrueck University, Germany
Jochen Friedemann, Osnabrueck University, Germany
SECTION 2: Issues in Europe
Chapter 6: Strategy Aligned Process Selection for Mobile Customer Services
Ragnar Schierholz, University of St. Gallen, Switzerland
Lutz M. Kolbe, University of St. Gallen, Switzerland
Walter Brenner, University of St. Gallen, Switzerland
Chapter 7: Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective
Minna Pura, Swedish School of Economics and Business Administration, Finland
Kristina Heinonen, Swedish School of Economics and Business Administration, Finland
Chapter 8: Exploring the use of Mobile Data Services in Europe: The Cases of Denmark and Greece
Ioanna D. Constantiou, Copenhagen Business School, Denmark
Maria Bina, Athens Univesity of Economics and Business, Greece
Chapter 9: The Design of Mobile Television in Europe
Pieter Ballon, Vrije Universiteit Brussel, Belgium
Olivier Braet, Vrije Universiteit Brussel, Belgium
Chapter 10: Mobile Business Process Reengineering - How to Measure the Input of Mobile Applications to Business Processes in European Hospitals
Dieter Hertweck, University for Applied Sciences Heilbronn, Germany
Asarnusch Rashid, Research Center for Information Technology Karlsruhe, Germany
Chapter 11: Mobile Automotive Cooperative Services (MACS): Systematic Development of Personalizable, Interactive Mobile Automotive Services
Holger Hoffmann, Technische Universität München, Germany
Jan Marco Leimeister, Technische Universität München, Germany
Helmut Krcmar, Technische Universität München, Germany
Chapter 12: Cross-Cultural Consumer Perceptions of Advertising Via Mobile Devices ¿ Some Evidence from Europe and Japan
Parissa Haghirian, Sophia University, Japan
Maria Madlberger, Vienna University of Economics and Business Administration, Austria
SECTION 3: Issues in Asia Pacific
Chapter 13: Current Status of Mobile Wireless Technology and Digital Multimedia Broadcasting
J. P. Shim, Mississippi State University, USA
Kyungmo Ahn, Kyunghee University, Korea
Julie M. Shim, Soldier Design LLC, USA
Chapter 14: Understanding the Organizational Impact and Perceived Benefits of Bluetooth Enabled Personal Digital Assistants in Restaurants
Eusebio Scornavacca, Victoria University of Wellington, New Zealand
Mishul Prasad, Victoria University of Wellington, New Zealand
Hans Lehmann, Victoria University of Wellington, New Zealand
Chapter 15: Strategies of Mobile Value-Added Services in Korea
Jin Ki Kim, University at Buffalo ,The State University of New York, USA
Heasun Chun, University at Buffalo ,The State University of New York, USA
Chapter 16: M-commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends
Seung Baek, Hanyang University, Korea
Bong Jun Kim, Hanyang University, Korea
Chapter 17: Individual Telecommunications Tariffs in Chinese Communities
H. Chen, Rotterdam School of Management, Netherlands
L-F Pau, Rotterdam School of Management, Netherlands
SECTION 4: Issues in the Americas
Chapter 18: Mobile Commerce in the U.S. & China Retail Industry: Business Models, Critical Success Factors (CSFs) and Case Studies
J.L. Zhang, Huazhong University of Sicence & Technology, China
J. Quan, Salisbury University, USA
Raymond Frost, Ohio University, USA
Sean McGann, Ohio University, USA
Michelle Ehlers, Ohio University, USA
Wayne Huang, Ohio University, USA
Chapter 19: Perception of Mobile Technology Provision in Health Service
Astrid M. Oddershede, University of Santiago of Chile, Chile
Rolando A.Carrasco, University of Newcastle-upon-Tyne, UK
Chapter 20: The Implementation of Wi-Fi Technology in Higher Education of the United States
Eric Y. Lu, Bloomsburg University of Pennsylvania, USA
Hongyan Ma, Salisbury University, USA
Istvan Molnar, Bloomsburg University of Pennsylvania, USA
Xubin Cao, Southwestern University of Finance and Economics, China