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1.
The Brand Challenge: Adapting Branding to Sectorial Imperatives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA.

2.
The Definitive Book of Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 DEF.

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