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1.
Advertising Media Workbook and Sourcebook by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 659.13 KEL.

2.
Advertising Account Planning: Planning and Managing an IMC Campaign by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2014
Availability: Items available for loan: Institute of Management (1)Call number: 659.111 KEL.

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