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1.
Strong Brands, Strong Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 STR.

2.
Advertising Media Planning: A Brand Management Approach by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 659.111 KEL.

3.
Rethinking Prestige Branding: Secrets of the Ueber-Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SCH.

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