Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By:

Ofek, Elie

Contributor(s):

Material type: Text

TextPublication details: The University of Chicago Press 2016 ChicagoDescription: 336pISBN:

9780226618296

Subject(s):

Innovation

DDC classification:

658.4063 OFE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.4063 OFE (Browse shelf(Opens below))	Available		M0033535

Total holds: 0

Introduction
1. The Basic Diffusion Pattern of an Innovation
2. The Whole Is Bigger Than the Sum of Its (Diffusion And Customer Lifetime Value) Parts
3. Don't Just Stand There: Do Something! Growing Innovation Equity Through Marketing Actions
4. Foreseeing Bumps And Potholes Along The Diffusion Road
5. Jumpstarting Stalled Adoption: Getting The Mainstream To Take The Plunge
6. Survival In The Presence ff A Rival: Valuing Innovations At The Brand Level
7. Leaping Ahead To Valuing The Next Generation
8. Innovation Equity Makes The World Go Round
9. Making The Framework "Work" For You

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