Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer

Part I: Creating a Mindset Shift for a Digital Transformation
1. Why Do I Need to Change Now, Not Tomorrow?
2. Leadership Executive Summary
3. How Do I Drive Organizational Buy-in and Accountability?
4. The Three Key Leadership Roles: Sales, Marketing, and Sales Operations/Enablement
5. Organizational Tools and Metrics for Social Selling Success

Part II: Social Selling Mastery for the Sales Professional
6. Start Building a Personal Brand
7. Develop Buyer-Centric Profiles: LinkedIn, Twitter, and Other Social Platforms
8. Find: Socially Surround a Buyer and the Buying Committee
9. Educate: Leveraging Content to Shape a Buyer's Journey
10. Engage: Touching "Every Deal, Every Day" with Social Media
11. Develop: Scaling Up Your Social Networks
12. Create a Social Selling Routine

Part III: Building a Lead Factory with Digital Content Marketing
13. Why Does Misalignment Exist between Sales and Marketing?
14. What Is the Current State of Your Lead Factory?
15. Create High-Quality, High-Quantity Content
16. Organize Internal Content for Easy Access by Your Sales Force
17. Discover Inbound and Outbound Marketing Hacks to Accelerate Lead Velocity
18. Evaluate Your Customer's Journey: Find the Trends and Improve Key Sales Interactions

Part IV: Scaling Up with Sales Operations and Sales Enablement
19. How Do We Mitigate Skill Gaps with Our New Hires?
20. Ongoing Coaching: How Do We Create a Repeatable Process?
21. How Do We Effectively Scale a Social Selling Program Company-Wide?