Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions

By:

Wells, Andrew Roman

Contributor(s):

Chiang, Kathy Williams

Material type: Text

TextPublication details: John Wiley & Sons, Inc. 2017 New JerseyDescription: 344pISBN:

9781119356240

Subject(s):

Business intelligence - Data processing

DDC classification:

658.472 WEL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.472 WEL (Browse shelf(Opens below))	Available		M0033891

Total holds: 0

Part I: Introduction
1. Analytical Cycle: Driving Quality Decisions
2. Decision Architecture Methodology: Closing the Gap

Part II: Decision Analysis
3. Decision Analysis: Architecting Decisions

Part III: Monetization Strategy
4. Monetization Strategy: Making Data Pay
5. Monetization Guiding Principles: Making It Solid
6. Product Profitability Monetization Strategies: A Case Study

Part IV: Agile Analytics
7. Decision Theory: Making It Rational
8. Data Science: Making It Smart
9. Data Development: Making It Organized
10. Guided Analytics: Making It Relevant
11. User Interface (UI): Making It Clear
12. User Experience (UX): Making It Work

Part V: Enablement
13. Agile Approach: Getting Agile
14. Enablement: Gaining Adoption
15. Analytical Organization: Getting Organized

Part VI: Case Study
Case Study - Michael Andrews Bespoke

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