Routledge International Handbook of Consumer Psychology

Contributor(s):

Material type: Text

TextSeries: Routledge International HandbooksPublication details: Routledge 2017 OxonDescription: 729pISBN:

9781138846494

Subject(s):

Consumer behavior - Psychological Aspects

DDC classification:

658.8342 ROU

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.8342 ROU (Browse shelf(Opens below))	Not For Loan		M0033898

Total holds: 0

1. Introduction &Cross Cultural Research
2. Consumer Cognition &Perception
3. Social Perception, Self, Identity &Well-Being
4. Social &Cultural Influences
5. Decision Making, Attitudes &Behavioral Research
6. Products, Branding Preferences &Sustainability
7. Internet &Electronic Media

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