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The Routledge Companion to Contemporary Brand Management

Contributor(s): Material type: TextTextSeries: Routledge Companions to Business, Management and AccountingPublication details: Routledge 2016 OxonDescription: 583pISBN:
  • 9780415747905
Subject(s): DDC classification:
  • 658.827 ROU
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.827 ROU (Browse shelf(Opens below)) Available M0033822
Total holds: 0

1. What is a brand and how do we measure its market performance?
2. Strategic brand management
3. Managing brand communication
4. Branding to different audiences
5. Branding different entities/products

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