The Routledge Companion to Contemporary Brand Management
Material type:
- 9780415747905
- 658.827 ROU
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.827 ROU (Browse shelf(Opens below)) | Available | M0033822 |
Total holds: 0
1. What is a brand and how do we measure its market performance?
2. Strategic brand management
3. Managing brand communication
4. Branding to different audiences
5. Branding different entities/products
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