Building Brands in Asia: From the Inside Out

By:

Andrews, Tim G

Contributor(s):

Chew, Wilson

Material type: Text

TextPublication details: Routledge 2017 OxonDescription: 225pISBN:

9780415549844

Subject(s):

DDC classification:

658.827095 AND

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827095 AND (Browse shelf(Opens below))	Available		M0033946

Total holds: 0

1. Introduction
2. Building brands: meaning, value, creation & clothing
3. Developing the brand: focus, consistency and alignment
4. Marketing the brand: image extension & cross-border development
5. Understanding Asia: from the inside and out
6. Brand expressions I: consumer products
7. Brand expressions II: services.
8. Postscript: destination Asia

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