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Building Brands in Asia: From the Inside Out

By: Contributor(s): Material type: TextTextPublication details: Routledge 2017 OxonDescription: 225pISBN:
  • 9780415549844
Subject(s): DDC classification:
  • 658.8​27095 AND
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.8​27095 AND (Browse shelf(Opens below)) Available M0033946
Total holds: 0

1. Introduction
2. Building brands: meaning, value, creation & clothing
3. Developing the brand: focus, consistency and alignment
4. Marketing the brand: image extension & cross-border development
5. Understanding Asia: from the inside and out
6. Brand expressions I: consumer products
7. Brand expressions II: services.
8. Postscript: destination Asia

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