Thank You for Arguing: What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion

By:

Heinrichs, Jay

Material type: Text

TextPublication details: Penguin Random House LLC 2017 LondonDescription: 457pISBN:

9780141986166

Subject(s):

DDC classification:

303.342 HEI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	303.342 HEI (Browse shelf(Opens below))	Available		M0033764

Total holds: 0

Part I: Introduction
1. Open your Eyes

Part II: Offense
2. Set your Goals
3. Control the Tense
4. Soften them up
5. Get them to like you
6. Make them Listen
7. Use your Craft
8. Show you Care
9. Control the Mood
10. Turn the Volume Down
11. Gain the High Ground
12. Persuade on your Terms
13. Control the Argument

Part III: Defense
14. Spot Fallacies
15. Call a Foul
16. Know whom to Trust
17. Find the Sweet Spot
18. Deal with a Bully

Part IV: Advanced Offense
19. Get Instant Cleverness
20. Change Reality
21. Speak your Audience’s Language
22. Make them Identify with your Choice
23. Recover form a Screw-Up
24. Seize the Occasion
25. Use the Right Medium

Part V: Advanced Agreement
26. Give a Persuasive Talk
27. Capture your Audience
28. Write a Persuasive Essay
29. Use the Right Tools
30. Run an Agreeable Country

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