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Text| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 9th Floor Reading Zone | General | 324.73 LEE (Browse shelf(Opens below)) | Available | M0027453 |
Total holds: 0
Introduction
1. The Political Market and the Rise of the Political Consumer
2. What is Political Marketing?
3. Political Marketing Strategy
4. Understanding the Market: Market Intelligence, Consultation and Participation
5. Product Development and Branding
6. Internal Marketing: Marketing to Volunteers and the Party
7. Marketing Communication and Campaigns
8. Marketing in Government: Delivering and Staying in Touch
9. Global Knowledge Transfer
10. Political Marketing and Democracy
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