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Soft Innovation: Economics, Product Aesthetics and the Creative Industries

By: Material type: TextTextPublication details: Oxford Oxford University Press 2010Description: 366pISBN:
  • 9780199572489
Subject(s): DDC classification:
  • 338.477 STO
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 9th Floor Reading Zone General 338.477 STO (Browse shelf(Opens below)) Available M0027403
Total holds: 0

Part I, The nature and extent of soft innovation. Defining soft innovation ; Aggregate measures of soft innovation ; Soft innovation in the creative industries : books, recorded music, and video games; Soft innovation outside the creative industries : food, pharmaceuticals, and financial services Part II, The economic analysis of soft innovation. The economic analysis of TPP innovation as a foundation for the analysis of soft innovation ; The supply of soft innovations ; The diffusion of soft innovations ; Soft innovation and uncertainty : variant proliferation, insurance markets, and finance ; Soft innovation, intellectual property rights, competition, and welfare Part III, Impacts and implications. The impact of soft innovation upon firm performance ; Soft innovation and government policy ; Conclusions and future projects.

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