The Handbook of Brand Management Scales

By:

Zarantonello, Lia

Contributor(s):

Pauwels-Delassus, Veronique

Material type: Text

TextPublication details: Routledge 2016 OxonDescription: 309pISBN:

9780415742962

Subject(s):

DDC classification:

658.827 ZAR

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 ZAR (Browse shelf(Opens below))	Available		M0034255

Total holds: 0

1. Introduction
2. Brand identity and brand image
3. Brand associations
4. Brand personality
5. Brand authenticity
6. Perceived brand differentiation
7. Attitudes toward the brand
8. Experiential consumption with brands
9. Consumers' emotions toward the brand
10. Attachment to the brand
11. Consumer-brand relationships
12. Brand equity
13. Consumer dispositions toward brands.
14. Brand orientation

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