Design Management: Organisation and Marketing Perspectives

By:

Lalaounis, Sotiris T

Material type: Text

TextPublication details: Routledge 2018 OxonDescription: 254pISBN:

9781138648074

Subject(s):

Industrial design - Management - Marketing

DDC classification:

745.20688 LAL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	5th Floor Reading Zone	General	745.20688 LAL (Browse shelf(Opens below))	Available		M0033991

Total holds: 0

1. Introduction: design management & the creative economy
2. Design research : framing the design problem & identifying design opportunities
3. Incorporating design thinking into the organisational dna
4. Strategic design management: developing the design strategy
5. Understanding individual & organisational creativity
6. Organising for design innovation: organisational paradoxes & ambidexterity
7. Human experiences &design management
8. Human-centred design: co-creation & design management
9. Design consultancies as professional service firms
10. Conclusion: leading through design.

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