Microeconomics for MBAs: The Economic Way of Thinking for Managers
Material type:
TextPublication details: Cambridge University Press 2017 New YorkDescription: 725pISBN: - 9781107139480
- 338.5 MCK
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 9th Floor Reading Zone | General | 338.5 MCK (Browse shelf(Opens below)) | Available | M0033973 |
Part I. The Market Economy, Overview and Application
1. Microeconomics: a way of thinking about business
2. Principles of rational behavior in society and business
3. Competitive product markets and firm decisions
4. Applications of the economic way of thinking: domestic government and management policies
Part II. Applications of Basic Economic Theory
5. Applications of the economic way of thinking: international economics
6. Applications of the economic way of thinking: environmental economics
Part III. Demand and Production Theory
7. Consumer choice and demand in traditional and network markets
8. Production costs and the theory of the firm
9. Production costs in the short run and long run
Part IV. Competitive and Monopoly Market Structures
10. Firm production under idealized competitive conditions
11. Monopoly power and firm pricing decisions
12. Firm strategy under imperfectly competitive market conditions
13. Competitive and monopolistic labor markets
Part V. Behavioral Economics: A Challenge to Conventional Microeconomics
14. Challenges of behavioral economists
15. Problems with behavioral economics.
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