Legends in Marketing Jagdish N. Sheth Volume 1: Consumer Behavior: Conceptual Foundations

Set Introduction Volume Introduction Literature Reviews and Critiques Review of Buyer Behavior The Surpluses and Shortages in Consumer Behavior Theory and Research Acrimony in the Ivory Tower: A retrospective on consumer research Comprehensive Theories A Theory of Buyer Behavior A Theory of Family Buying Decisions Toward a Model of Individual Choice Behavior A Theory of Cross-Cultural Buyer Behavior Why We Buy What We Buy: A theory of consumption values Domain-specific Conceptual Frameworks A Theory of Multidimensional Brand Loyalty Sequential and Cyclical Nature of Information Processing in Repetitive Choice Behavior Recent Failures in Consumer Protection How Consumers Use Information A Model of User Behavior for Scientific and Technical Information Psychology of Innovation Resistance: The less developed concept (LDC) in diffusion research Relationship Marketing in Consumer Markets: Antecedents and consequences A Generic Concept of Customer Behavior Perspectives of Other Scholars Jagdish Sheth: An academic whose profession is his lifestyle Jagdish Sheth: The research visionary Jagdish Sheth: Leading consumer behavior research Richard J Lutz interviews Jagdish Sheth Knowledge is an Appreciative Asset: The more you use it, the better it gets About the Editors and Contributors