Legends in Marketing Jagdish N. Sheth Volume 4: International Marketing

Set Introduction Volume Introduction Marketing Mix Advertising's Image-U.S. and Yugoslavia (with Milan Smiljanich) Strategies of Advertising Transferability in Multinational Marketing Cross Cultural Consumer Behavior Identification of Opinion Leaders Across Cultures: An assessment for use in the diffusion of innovations and ideas (with Stephen C. Cosmas) Cross-Cultural Influences on the Buyer-Seller Interaction/Negotiation Process Export Marketing Emerging Importance of Export Marketing for U.S. Products How to Succeed in Export Marketing: Some guidelines (with H M Schoenfeld) Marketing Strategy A Market-Oriented Strategy of Long-Range Planning for Multinational Corporations The Antecedents and Consequences of Integrated Global Marketing (with Atul Parvatiyar) International E-marketing: Opportunities and Issues (with Arun Sharma) Globalization Global Markets or Global Competition Emerging Marketing Strategies in a Changing Macroeconomic Environment: A commentary Growth, Productivity and the Visible Hand: An interview with Jagdish N Sheth (by Rajendra S Sisodia) The Rule of Three in Europe (with Rajendra S Sisodia) Making India Globally Competitive How Competition Will Shape Indian Markets (with G Shainesh and Rajendra S Sisodia) The Regional Face of Globalization (with Rajerdra S Sisodia) Perspectives of Other Scholars Jagdish N Sheth and International Marketing: An appreciation Jagdish N Sheth: A beacon and a visionary Jagdish N Sheth: A distinguished, distinct academic Jagdish N Sheth: Strong leadership in the academic community Jagdish N Sheth: Impacts of his work on international marketing Jagdish N Sheth: Worldwide consumer orientation Abdolreza Eshghi interviews Jagdish N Sheth Key Research Issues Would Be around Affordability and Market Access About the Editors and Contributors