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The Upstarts: Uber, Airbnb and the Battle for the New Silicon Valley

By: Material type: TextTextPublication details: Transworld Publishers Ltd. 2017 LondonDescription: 433pISBN:
  • 9780552172585
Subject(s): DDC classification:
  • 658.1144 STO
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 7th Floor Reading Zone General 658.1144 STO (Browse shelf(Opens below)) Available M0034294
Total holds: 0

Part I: Side projects.
1. The trough of sorrow: the early years of Airbnb
2. Jam sessions: the early years of Uber
3. The nonstarters: SeamlessWeb, Taxi Magic, Cabulous, Couch surfing, Zimride
4. The growth hacker: How Airbnb took off
5. Blood, sweat, and ramen: how Uber conquered San Francisco

Part II: Empire building.
6. The wartime CEO: Airbnb fights on two fronts
7. The playbook: Uber's expansion begins
8. Travis's law: The rise of ridesharing
9. Too big to regulate: Airbnb's fight in New York City

Part III: The trial of the upstarts.
10. God view: Uber's rough ride
11. Escape velocity: Fights and fables with Airbnb
12. Global mega-unicorn death match!: Uber versus the world.

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