The Language of Branding: Theory, Strategies and Tactics

By:

Lerman, Dawn

Contributor(s):

Morais, Robert J
Luna, David

Material type: Text

TextPublication details: Routledge Taylor & Francis Group 2018 New YorkDescription: 160pISBN:

9780415806749

DDC classification:

658.827 LER

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 LER (Browse shelf(Opens below))	Available		M0034450

Total holds: 0

1.Why Brand Language Matters
2.Brand Language Fundamentals
3.The Brand Story
4.The Brand Language Brief
5.The Language of Brand Names
6.The Language of Advertising Claims
7.The Language of Packaging
8.The Language of Online and Offline Customer-Brand Interactions
9.Brand Language and Brand Management.

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