Corporate Communication: Principles and Practice

By:

Jethwaney, Jaishri

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. 2018 New DelhiEdition: 2nd edDescription: 418pISBN:

9789352806874

Subject(s):

Communication in management - India

DDC classification:

658.45 JET

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.45 JET (Browse shelf(Opens below))	Available		M0034456

Total holds: 0

1.Understanding corporate communication
2.Media: dynamics and strategies
3.Corporate reputation management
4.Employee communication
5.Managing government relations
6.Writing for media and media relations
7.Corporate communication in brand promotion
8.Corporate social responsibility
9.Financial communication
10.Crises communication
11.Corporate communication research
12.Laws and ethics in corporate communication.

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