Driving Digital Strategy: A Guide to Reimagining Your Business

By:

Gupta, Sunil

Material type: Text

TextPublication details: Harvard University Press 2018 BostonDescription: 267pISBN:

9781633692688

Subject(s):

Business planning - Strategic planning

DDC classification:

658.4012 GUP

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.4012 GUP (Browse shelf(Opens below))	Available		M0034418

Total holds: 0

Part I: Re-Imagine Your Business
1. Business Scope
2. Business Model
3. Platforms and Ecosystems

Part II: Re-Evaluate Your Value Chain
4. Rethinking R&D and Innovation
5. Operational Excellence
6. Omni channel Strategy

Part III: Re-Connect With Customers
7. Acquiring Customers
8. Engaging Consumers
9. Measuring and Optimizing Marketing Spend

Part IV: Re-Build your Organization
10. Managing Digital Transition
11. Designing an Organization For Innovation
12. Skills, Capability, and Talent Management

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