B2B Marketing: A South-Asian Perspective
Material type:
- 9788131520796
- 658.8 HUT
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.8 HUT (Browse shelf(Opens below)) | Available | M0034375 |
Part I: The environment of business marketing
1. A Business marketing perspective
Part II: Managing Relationships in Business Marketing
2. Organizational buying behavior
3. Customer relationship management strategies for business markets
Part III: Assessing market opportunities.
4. Segmenting the business market and estimating segment demand
Part IV: Formulating business marketing strategy
5. Business marketing planning: strategic perspectives
6. Business marketing strategies for global markets
7. Managing products for business markets
8. Managing innovation and new industrial product development
9. Managing services for business markets
10. Managing business marketing channels
11. Supply chain management
12. Pricing strategies for business markets
13. Business marketing communications: advertising and sales promotion
14. Business marketing communications: managing the personal selling function
Part V: Evaluating business marketing strategy and performance.
15. Marketing performance measurement
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