B2B Marketing: A South-Asian Perspective

By:

Hutt, Michael D

Contributor(s):

Material type: Text

TextPublication details: Cengage Learning India Pvt. Ltd. 2013 SingaporeEdition: 11th edDescription: 522pISBN:

9788131520796

Subject(s):

DDC classification:

658.8 HUT

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 HUT (Browse shelf(Opens below))	Available		M0034375

Total holds: 0

Part I: The environment of business marketing
1. A Business marketing perspective

Part II: Managing Relationships in Business Marketing
2. Organizational buying behavior
3. Customer relationship management strategies for business markets

Part III: Assessing market opportunities.
4. Segmenting the business market and estimating segment demand

Part IV: Formulating business marketing strategy
5. Business marketing planning: strategic perspectives
6. Business marketing strategies for global markets
7. Managing products for business markets
8. Managing innovation and new industrial product development
9. Managing services for business markets
10. Managing business marketing channels
11. Supply chain management
12. Pricing strategies for business markets
13. Business marketing communications: advertising and sales promotion
14. Business marketing communications: managing the personal selling function

Part V: Evaluating business marketing strategy and performance.
15. Marketing performance measurement

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