Frenemies: The Epic Disruption of the Advertising Industry and Why This Matters

By:

Auletta, Ken

Material type: Text

TextPublication details: HarperCollins Publishers India Ltd. 2018 LondonDescription: 360pISBN:

9780008296995

Subject(s):

Advertising - Internet Marketing

DDC classification:

659.1 AUL

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 AUL (Browse shelf(Opens below))	Available		M0034422

Total holds: 0

1. The "perfect storm"
2. "Change sucks"
3. Good-bye, Don Draper
4. The matchmaker
5. Anxious clients
6. "Same height as Napoleon"
7. Frenemies
8. The rise of media agencies
9. The privacy time bomb
10. The consumer as frenemy
11. Can old media be new?
12. More frenemies
13. Marketing yak-yaks and mounting fear
14. The client jury reaches its verdict
15. Cannes takes center stage
16. Mad men to math men
17. Dinosaurs or cockroaches?
18. Good-bye old advertising axioms
19. "No rearview mirror."

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