Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

By:

Cuervo-Cazurra, Alvaro

Contributor(s):

Material type: Text

TextPublication details: Cambridge University Press 2017 CambridgeDescription: 221pISBN:

9781107421523

Subject(s):

International business enterprises - Developing countries

DDC classification:

338.8891724 CUE

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	338.8891724 CUE (Browse shelf(Opens below))	Available		M0034600

Total holds: 0

1. Introduction: the rise of EMNCS
2. Understanding the challenges of internationalization
3. Country selection
4. Entry mode selection
5. Establishment
6. Operation
7. Integration
8. Expansion
9. Conclusions.

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