Marketing Communications Management: Analysis, Planning, Implementation

By:

Copley, Paul

Material type: Text

TextPublication details: Sage Publications Ltd 2014 LondonEdition: 2nd edDescription: 464pISBN:

9780857027870

Subject(s):

Communication in marketing

DDC classification:

658.802 COP

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.802 COP (Browse shelf(Opens below))	Available		M0034643

Total holds: 0

1. Integrated Marketing Communications and its Environment
2. Theoretical Underpinnings of Marketing Communications
3. Buyer Behaviour and Relationships
4. Managing the Marketing Communications Mix
5. The Marketing Communications Industry
6. Ethics and Corporate Social Responsibility in Marketing Communications
7. Advertising and Branding
8. Message Creation and Execution
9. Traditional Media
10. Digital Media: Interaction and Engagement
11. Sales Promotions
12. Direct Marketing
13. Public Relations
14. Corporate Communications
15. Sponsorship
16. Personal Selling
17. Marketing Research and Evaluation

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