Text| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.816 ROI (Browse shelf(Opens below)) | Available | M0034656 |
1. Value-based Pricing ROI / Peter J. Vomocil
2. Cannibalization
five easy pieces / Andreas Hinterhuber
3. Is there a long-term return on price promotions? / Carmen Balan
4. Pricing modelling as a strategic leverage for knowledge-intensive start-ups: an explorative case study in the luxury fashion industry / Federica Merli
5. Making the business case for value-based pricing investments / Stephan M. Liozu
6. Evaluating the impact of pricing actions to drive further actions / Jered Haedt
7. Using VOC to ensure product launch success: a case study showing how one firm prevented a launch misfire / Linda Trevenen
8. The power and impact of quick wins / Mathias Chenal
9. Illuminating value capture with return on pricing investment / Navdeep Sodhi
10. Case study on break-even analysis / Kostis Indounas
11. Allocating pricing resources with a more strategic ROI calculation / Vernon Lennon
12. Making the case for value-based pricing software in B2B markets / Ed Arnold
13. Translating pricing-software-enabled capabilities to meaningful financial impacts: a holistic approach / Doug Fuehne
14. Interview with a pricing leader: Robert Smith, Director of Corporate Pricing for Eastman Chemical
15. ROI and the impact of pricing: the state of the profession / Stephan M. Liozu
16. Closing thoughts / Kevin Mitchell.
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