Text| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
NIMA Knowledge Centre | 6th Floor Reading Zone | General | 659.2 THE (Browse shelf(Opens below)) | Available | M0034645 |
1. What is public relations? / Alison Theaker
2. What do pr practitioners do? / Alison Theaker
3. The pr industry and careers in it / Alison Theaker
4. Professionalism and trends in pr / Alison Theaker
5. Situational analysis / Heather Yaxley
6. Understanding public psychology / Heather Yaxley
7. Public relations planning
8. Setting objectives / Heather Yaxley
9. Strategic campaign execution / Heather Yaxley
10. Budgeting and resourcing / Heather Yaxley
11. Monitoring and evaluation / Heather Yaxley
12. Brand management / Alison Theaker
13. Effective media relations / Alison Theaker
14. Corporate communications
15. Risk, incidents, issues and crisis management / Heather Yaxley
16. Corporate social responsibility / Alison Theaker
17. International considerations / Alison Theaker
18. Digital public relations / Heather Yaxley
19. Political relations / Heather Yaxley
20. Financial and investor relations / Heather Yaxley
21. Stakeholder engagement
22. Internal communications / Alison Theaker
23. Business to business / Heather Yaxley
24. Community relations / Alison Theaker
25. Consumer public relations / Alison Theaker
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