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The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice

By: Contributor(s): Material type: TextTextPublication details: Routledge 2017 New YorkEdition: 2nd edDescription: 417pISBN:
  • 9781138678675
Subject(s): DDC classification:
  • 659.2 THE
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 659.2 THE (Browse shelf(Opens below)) Available M0034645
Total holds: 0

1. What is public relations? / Alison Theaker
2. What do pr practitioners do? / Alison Theaker
3. The pr industry and careers in it / Alison Theaker
4. Professionalism and trends in pr / Alison Theaker
5. Situational analysis / Heather Yaxley
6. Understanding public psychology / Heather Yaxley
7. Public relations planning
8. Setting objectives / Heather Yaxley
9. Strategic campaign execution / Heather Yaxley
10. Budgeting and resourcing / Heather Yaxley
11. Monitoring and evaluation / Heather Yaxley
12. Brand management / Alison Theaker
13. Effective media relations / Alison Theaker
14. Corporate communications
15. Risk, incidents, issues and crisis management / Heather Yaxley
16. Corporate social responsibility / Alison Theaker
17. International considerations / Alison Theaker
18. Digital public relations / Heather Yaxley
19. Political relations / Heather Yaxley
20. Financial and investor relations / Heather Yaxley
21. Stakeholder engagement
22. Internal communications / Alison Theaker
23. Business to business / Heather Yaxley
24. Community relations / Alison Theaker
25. Consumer public relations / Alison Theaker

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