Adland: A Global History of Advertising

By:

Tungate, Mark

Material type: Text

TextPublication details: Kogan Page Limited 2013 LondonDescription: 278pISBN:

9780749452582

Subject(s):

Advertising - History

DDC classification:

659.1 TUN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1 TUN (Browse shelf(Opens below))	Available		M0035270

Total holds: 0

1. Introduction
2. Pioneers of persuasion
3. From propaganda to soap
4. Madison Avenue aristocracy
5. Creative revolutionaries
6. The Chicago way
7. The Brit pack
8. Eighties extravagance
9. The French connection;
10. European icons;
11. Media spins off
12. Consolidation incorporated
13. Japanese giants
14. The alternatives
15. Dotcom boom and bust
16. Latin spirit
17. International outposts
18. Shooting stars
19. Controversy in Cannes
20. New frontiers
21. The agency of the future

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