Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

By:

Chaffey, Dave

Contributor(s):

Smith, P. R

Material type: Text

TextPublication details: Routledge 2017 OxonEdition: 5th edDescription: 660pISBN:

9781138494237

Subject(s):

Internet Marketing

DDC classification:

658.872 CHA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 CHA (Browse shelf(Opens below))	Available		M0034952

Total holds: 0

1. Introduction to digital marketing
2. Remix
3. Digital models
4. Digital customers
5. Social media marketing
6. Designing digital experiences
7. Traffic building
8. Customer lifecycle communications and crm
9. Managing digital marketing
10. Digital marketing plan

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