Text| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NIMA Knowledge Centre | 5th Floor Reading Zone | General | 796.06 SCH (Browse shelf(Opens below)) | Available | M0035307 |
Part I: Sport Marketing: The Basics
1. Introduction to Sport Marketing
2. Social Responsibility in Sport Marketing
3. International and Global Sport Marketing Concepts
Part II: Understanding the Sport Consumer
4. Sport Marketing Research and Information Systems
5. Sport Consumer Behavior
Part III: Preparing the Sport Marketing Infrastructure
6. Sport Products and Logistics Management
7. Branding and Sport Brand Management
8. Sales Management in Sport
Part IV: Promotional Aspects of Sport Marketing
9. Communications and the Sport Promotions Mix
10. Social, Digital, and Mobile Marketing in the Sport Industry
11. Destination Marketing and Sport
Part V: Evaluating Sport Marketing Performance
12. Generating Impacts and Legacies through Sport Marketing
13. Using Analytics to Determine Sport Marketing Success
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