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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

By: Material type: TextTextPublication details: AMACOM 2017 New YorkDescription: 257pISBN:
  • 9780814437810
Subject(s): DDC classification:
  • 658.812 WEB
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Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 6th Floor Reading Zone General 658.812 WEB (Browse shelf(Opens below)) Available M0035538
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Part I. What you need to know about the customer experience
1. The advent of "exceptional" customer service
2. Bring home the bacon: the value of customer types
3. The journey to exceptional customer experiences
4. Getting down to the nitty-gritty: why, who, and what
5. Innovating excellence
6. Innovation: a collaborative process
Part II. Mapping your customer's journey
7. The pre-touchpoint moment
8. The first touchpoint moment
9. The core touchpoint moment
10. The perfect last touchpoint moment
11. The in-touchpoint moment
12. Technology and the future of customer experience
13. Your roadmap to What Customers Crave.

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