Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.812 WEB (Browse shelf(Opens below)) | Available | M0035538 |
Part I. What you need to know about the customer experience
1. The advent of "exceptional" customer service
2. Bring home the bacon: the value of customer types
3. The journey to exceptional customer experiences
4. Getting down to the nitty-gritty: why, who, and what
5. Innovating excellence
6. Innovation: a collaborative process
Part II. Mapping your customer's journey
7. The pre-touchpoint moment
8. The first touchpoint moment
9. The core touchpoint moment
10. The perfect last touchpoint moment
11. The in-touchpoint moment
12. Technology and the future of customer experience
13. Your roadmap to What Customers Crave.
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