The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations

By:

Davies, Eric

Contributor(s):

Material type: Text

TextPublication details: Teach Yourself 2018 LondonDescription: 475pISBN:

9781473683976

Subject(s):

Marketing - Public relations

DDC classification:

658.8 DAV

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8 DAV (Browse shelf(Opens below))	Available		M0035539

Total holds: 0

Part I: Your Marketing Master class
1. What is marketing?
2. Marketing and the Customer
3. Marketing information and marketing research
4. Strategic Marketing
5. The Marketing mix -product and price
6. The Marketing Mix-Place
7. The Marketing Mix-Promotion
Part II: Your Digital Marketing Masterclass
8. Building the ultimate sales website
9. SEO: The Backbone of any digital marketing strategy
10. Social media marketing madness
11. Pay per click (RV simplified and explained
12. Mobile optimization and getting mobile users
13. Email marketing - why you should do it no matter what
14. Other marketing tricks and tips in the modern world
Part III: Your Social Media Marketing Masterclass
15. Introduction to social media
16. Successful case studies
17. Getting started with social media marketing
18. Phase one of your social media takeover
19. Phase two of your social media takeover
20. Phase three: quality content creation
21. Managing, metrics and scaling up
Part IV: Your Public Relations Masterclass
22. Who needs PR?
23. External audiences
24. Dealing with the media
25. Social media
26. Practical pointers for powerful press releases
27. Marketing communications
28. Internal PR

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