Experiencing Innovation in Asia: Cases in Business Model Development

Contributor(s):

Material type: Text

TextPublication details: World Scientific Pub. Co. Inc. 2015 New JerseyDescription: 308pISBN:

9789814689144

Subject(s):

New Business Enterprises - Asia - Management

DDC classification:

658.11 EXP

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	7th Floor Reading Zone	General	658.11 EXP (Browse shelf(Opens below))	Available		M0032031

Total holds: 0

Part A: Sustainable Development
1. Veolia Water India: Bringing a 24/7 Water Supply to the People of Karnataka / Wolfgang Dick
2. Naandi Foundation: Delivering High Quality Elementary Education in India / Wolfgang Dick
3. PlaNet Finance China: New Models of Microfinance in Tongwei / Thomas Jeanjean

Part B: New and Old Media
4. Yek Mobile: Launching an Innovative High-Tech Startup in China / Li Yan
5. StarryMedia: Bridging the Gap between Innovation and Market Needs / Li Yan
6. Mozat: Launching a Mobile Game in the Middle East and North Africa / Li Yan
7. Priya Entertainments: From Scripts to Screens in East India / Arijit Chatterjee

Part C: Global Brands Addressing Local Challenges
8. Capgemini India: Making Employee Retention a Priority / Cedomir Nestorovic
9. Renault India: Benchmarking against other Industries for Marketing Success / Li Yan
10. Renault China: The Challenge of Increasing Brand Awareness / Li Yan

Part D: Social Entrepreneurship
11. PlaNet Finance: A New Microfinance Loan in Cambodia and Vietnam / Ashwin Malshe
12. Pour un Sourire d'Enfant: The Need for a New Funding Model / Ashwin Malshe

Part E: Small Business with Big Ideas
13. Weavers Studio: Use as Many Hands as Possible / Arijit Chatterjee

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