The Business of Platforms: Strategy in the Age of Digital Competition, Innovation and Power

By:

Cusumano, Michael A

Contributor(s):

Material type: Text

TextPublication details: Harper Business Publication 2019 New YorkDescription: 304pISBN:

9780062973474

Subject(s):

Internet Marketing - Success in Business

DDC classification:

658.872 CUS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.872 CUS (Browse shelf(Opens below))	Available		M0035709

Total holds: 0

1. Platform Thinking: Introduction
2. Winner Take All Or Most: More Than Network Effects
3. Strategy And Business Models: Innovation, Transaction, or Hybrid
4. Common Mistakes: Mispricing, Mistrust, Mistiming - and Hubris
5. Old Dogs And New Tricks: Build, Buy, or Belong to a Platform
6. Double-Edged Swords: Harness Platform Power, but Don't Abuse It
7. Looking Forward: Platforms and the Future

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