Philosophy of Marketing Vol. 5: Consumer Studies

VOLUME V: CONSUMER STUDIES
55. CONCEPTUALIZING THE CONSUMER
56. Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research
Behavioral Decision Research: A Constructive-Processing Perspective
57. A Modest Proposal for Creating Verisimilitude in Consumer Information Processing Models and Some Suggestions for Establishing a Discipline to Study Consumer Behaviour
58. Ethnopsychology: A Return to Reason in Consumer Behaviour
59. Choice and Choicelessness in the Paradigm of Marketing
60. The Sociology of Consumption: The Hidden Facet of Marketing
61. Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers
62. Working Consumers: The Next Step in Marketing Theory?
Methodology And Methods
63. Falsifying Laboratory Results through Field Tests: A Time-Series Methodology and Some Results
64. Historical Methodology: The Perspective of a Professionally Trained Historian Turned Marketer
65. Personal Interviews in Cultural Consumer Research Post-Structuralist Challenges
66. Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
67. The Field behind the Screen Using Netnography for Marketing Research in Online Communities
68. Projective Techniques in Taiwan and Asia-Pacific Market Research
69. Videography in Marketing and Consumer Research
70. Methodology and Industrial Networks
71. Participatory Action Research