Philosophy of Marketing Vol. 1: Historical and Philosophical Overview

Contributor(s):

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. 2014 New DelhiDescription: 372pISBN:

9781446274910

Subject(s):

Marketing - Philosophy

DDC classification:

658.8 PHI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Book	NIMA Knowledge Centre	6th Floor Silence Zone	Reference	658.8 PHI (Browse shelf(Opens below))	Not For Loan		M0036167

Total holds: 0

Marketing's Historical Development: Multiple Paradigmatic Perspectives
1. Scholarly Research in Marketing
2. Early Development of the Philosophy of Marketing Thought
3. Another Discipline for the Market Economy
4. The Practical Domain of Marketing: The Notion of a 'Free' Enterprise Economy as a Guise for Institutionalized Marketing Power
5. A History of Schools of Marketing Thought
6. The Commodity Approach in Marketing Research
7. An Enduring Theory in Marketing
Philosophical Overviews
8. On Making Marketing More Scientific: Role of Orientations, Paradigms, Metaphors and Puzzle-Solving
9. Art or Science? 50Years of Marketing Debate
10. Philosophical Tensions in Consumer Inquiry
11. Alternative Ways of Seeking Knowledge in Consumer Research
12. The De-Americanization of Marketing Thought In Search of a Universal Basis
Logical Empiricism and Marketing
13. The Ordering of Marketing Theory: The Influence of McCarthyism and the Cold War
14. Marketing Science: Issues Concerning the Scientific Method and the Philosophy of Science
15. Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement
16. Critical Marketing Studies: Logical Empiricism, 'Critical Performativity' and Marketing Practice

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