Marketing Ethics Vol 2: Positive Marketing Ethics
Material type:
TextSeries: SAGE Library of MarketingPublication details: SAGE Publication India Pvt. Ltd. 2012 New DelhiDescription: 398pISBN: - 9781446208106
- 658.848 MAR
| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Reference Book
|
NIMA Knowledge Centre | 6th Floor Silence Zone | Reference | 658.848 MAR (Browse shelf(Opens below)) | Not For Loan | M0036177 |
Volume II: Positive Marketing Ethics
22. Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension
23. Supervising Unethical Salesforce Behavior
24. Ethics and Marketing Management: An Empirical Examination
25. How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination
26. Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations
27. Marketing and Machiavellianism
28. Ethical Problems of Marketing Researchers
29. Corporate Ethical Values and Organizational Commitment in Marketing
30. An Empirical Investigation of a General Theory of Marketing Ethics
31. Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test
32. An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups
33. Control System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople
34. Institutionalization of Ethics and its Consequences: A Survey of Marketing Professionals
35. Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies
36. Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
37. Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability
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