Disruptive Branding: How to Win in Times of Change

By:

Benbunan, Jacob

Contributor(s):

Material type: Text

TextPublication details: Kogan Page Limited 2019 LondonDescription: 247pISBN:

9780749484064

Subject(s):

Brand name products - Management - Strategic planning

DDC classification:

658.827 BEN

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 BEN (Browse shelf(Opens below))	Available		M0036361

Total holds: 0

1. Convergence and divergence: What change means for brands
2. What makes you tick: Define what drives your organization
3. Strategy made visible: Bring your idea alive through design
4. Help your people to help you: Engage your employees
5. A promise delivered: Shape the brand experience
6. Prove it to succeed: Develop on-brand products and services
7. Building customer loyalty: Disrupt through great service
8. Your idea made physical: Create branded environments
9. First impressions: Launch your disruptive brand
10. Measure, improve, repeat: Measure brand performance
11. Constant reinvention: Stay ahead in times of change

There are no comments on this title.

to post a comment.