Consumer Behaviour and Analytics

By:

Smith, Andrew J

Material type: Text

TextPublication details: London Routledge 2020Description: 204pISBN:

9781138592650

Subject(s):

Marketing - Data Processing

DDC classification:

658.8342 SMI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.8342 SMI (Browse shelf(Opens below))	Available		M0036354

Total holds: 0

1. An Introduction to Consumer Analytics
2. Purchase Insight and the Anatomy of Transactions
3. Web & Social Media Activity
4. Extant Research and Exogenous Cognition
5. Elemental Features of Consumer Choice: Needs, Economics, Deliberation and Impulse
6. Perceptual and Communicative Features of Consumer Choice
7. Individual and Social Features of Consumption
8. Knowledge Driven Marketing & the Modular Adaptive Dynamic Schematic

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