Retail Advertising and Promotion

By:

Diamond, Jay

Material type: Text

TextPublication details: New York Fairchild Books 2011Description: 430pISBN:

9781563678981

Subject(s):

Sales promotion - Advertising

DDC classification:

659.1314 DIA

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.1314 DIA (Browse shelf(Opens below))	Available		M0042987

Total holds: 0

Part I. Introduction to advertising.
1. The impact of advertising on the retail industry
2. Ethics and social responsibility in today's advertising arena
Part II. Planning the advertising program.
3. Pre-planning : researching the target markets
4. Targeting the multicultural markets
5. Planning and budgeting strategies
6. In-house and external resources for retail advertising development
Part III. The advertising media
7. Newspapers
8. Magazines
9. Television and radio
10. Direct marketing : the internet, social networking, and direct mail
11. Outdoor advertising
Part IV. Creating the advertising.
12. Print media --
13. Broadcast media
Part V. Promotional tools used by retailers.
14. Special events
15. Visual merchandising
16. Public relations : promoting and advancing the retailer's image
Part VI. Putting it together.
17. Dovetailing the advertising and promotional tools.

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