Text| Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.82 MUL (Browse shelf(Opens below)) | Available | M0042989 |
PART I: The context.
1 Introduction: promotional marketing in action…
2 Promotional marketing: how it fits into a business and its marketing purpose.
3 The shopper/buyer.
PART II: So what can you do to promote your brand, your products, your business?
4 Why creativity is key.
5 Essential support: suppliers.
6 Media and non-participative promotion: communications with no promotional offer.
7 Shopper/buyer-activated promotions.
8 Active promotion: brand experience, field marketing, sales face to face.
9 Everywhere: promotions.
10 The five standard promotional offers.
PART III: Implementation
11 In-house activity in support of implementation.
12 How to use and implement promotions.
13 International promotions.
14 Promotion and the law.
15 Marketing accountability and promotional Insight.
PART IV.
Further information.
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