Marketing and Semiotics: New Directions in the Study of Signs for Sale

Marketing and Semiotics: Defining the Scope of Their Partnership
Semiotics of Person and Nation Marketing
1. Semiotician Ordinaire
2. Messages in the Marketplace
3. From Money to Dream: A Return Ticket
A Semiotic Approach to Product Conceptualization and Design
4. Semiotic Marketing and Product Conceptualization
5. A Semiotic Approach to the Design Process
Consumer Esthetics
6. The Study of Signs in Consumer Esthetics: An Egocentric Review
7. SYMPRAXIS-Semiotics, Aesthetics, and Consumer Participation
Signs of Consumer Identity
8. Identity and the Relevance of Market, Personal, and Community Objects –
9. Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S
Symbolic Consumption
10. The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption
11. Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions
12. Modern Hex Signs and Symbols of Security
Decoding Advertisements
13. Toward a Semiotic of Advertising Story Grammars
14. Advertising: The Frame Message
15. Rhetorical Figures in the Advertising Image
16. The Structure is the Message-The Case of Advertising
Movies, Television, and Live Performance
17. Movies as Myths: An Interpretation of Motion Picture Mythology
18. The Semiotics of Possessions and Commercial Communication
19. The Marketing of Performance
Corporate Imagery and Communication
20. Mythology in Organizations and Marketing
21. Theater in Japanese-American Negotiations
The Cultural Context of Advertising
22. Advertising as a Cultural System
23. The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man
24. Homo Coca-Colens: From Marketing to Semiotics and Politics
25. The Semiotic Diagnosis of Marketing Culture
Advertising and Gender
26. 'Sex Sells': Comment on Gender Images and Myth in Advertising
27. Advertising Manipulates Women's Lib