Retail Management

By:

Berman, Barry

Contributor(s):

Material type: Text

TextPublication details: Pearson Education India Pte Ltd. 2018 NoidaEdition: 13th edDescription: 722pISBN:

9789332587694

Subject(s):

Retail Management

DDC classification:

658.87 BER

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.87 BER (Browse shelf(Opens below))	Available		M0043180

Total holds: 0

PART 1 An Overview of Strategic Retail Management
1 An Introduction to Retailing
2 Building and Sustaining Relationships in Retailing
Chapter 3 Strategic Planning in Retailing
PART 2 Situation Analysis
4 Retail Institutions by Ownership
5 Retail Institutions by Store-Based Strategy Mix
6 Web, Non-store-Based and Other Forms of Non-traditional Retailing
PART 3 Targeting Customers and Gathering
Information
7 Identifying and Understanding Consumers
8 Information Gathering and Processing in Retailing
PART 4 Choosing a Store Location
9 Trading-Area Analysis
10 Site Selection
PART 5 Managing a Retail Business
11 Retail Organization and Human Resource Management
12 Operations Management: Financial Dimensions
13 Operations Management: Operational Dimensions
PART 6 Merchandise Management and Pricing
14 Developing Merchandise Plans
15 Implementing Merchandise Plans
16 Financial Merchandise Management
17 Pricing in Retailing
PART 7 Communicating with the Customer
18 Establishing and Maintaining a Retail Image
19 Promotional Strategy
PART 8 Putting It All Together
20 Integrating and Controlling the Retail Strategy

There are no comments on this title.

to post a comment.