Retail Management
Material type:
- 9789332587694
- 658.87 BER
Item type | Current library | Item location | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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NIMA Knowledge Centre | 6th Floor Reading Zone | General | 658.87 BER (Browse shelf(Opens below)) | Available | M0043180 |
PART 1 An Overview of Strategic Retail Management
1 An Introduction to Retailing
2 Building and Sustaining Relationships in Retailing
Chapter 3 Strategic Planning in Retailing
PART 2 Situation Analysis
4 Retail Institutions by Ownership
5 Retail Institutions by Store-Based Strategy Mix
6 Web, Non-store-Based and Other Forms of Non-traditional Retailing
PART 3 Targeting Customers and Gathering
Information
7 Identifying and Understanding Consumers
8 Information Gathering and Processing in Retailing
PART 4 Choosing a Store Location
9 Trading-Area Analysis
10 Site Selection
PART 5 Managing a Retail Business
11 Retail Organization and Human Resource Management
12 Operations Management: Financial Dimensions
13 Operations Management: Operational Dimensions
PART 6 Merchandise Management and Pricing
14 Developing Merchandise Plans
15 Implementing Merchandise Plans
16 Financial Merchandise Management
17 Pricing in Retailing
PART 7 Communicating with the Customer
18 Establishing and Maintaining a Retail Image
19 Promotional Strategy
PART 8 Putting It All Together
20 Integrating and Controlling the Retail Strategy
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