Understanding Sponsored Search: Core Elements of Keyword Advertising

By:

Jansen, Jim

Material type: Text

TextPublication details: Cambridge University Press 2011 CambridgeDescription: 277pISBN:

9781107628366

Subject(s):

DDC classification:

659.144 JAN

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	659.144 JAN (Browse shelf(Opens below))	Available		M0031325

Total holds: 0

1. A context for sponsored search
2. Modeling the process of sponsored search
3. Understanding the potential customers' intent for keyword selection
4. Sending signals to the potential customer with ads
5. Understanding consumer behavior for sponsored search
6. BAM: branding advertising and marketing for sponsored search
7. Sponsored search analytics
8. The serious game of bidding on keywords
9. Bringing it all together in a framework of sponsored search
10. The future of sponsored search

There are no comments on this title.

to post a comment.