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Results of search for 'an:656'
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Jansen, Jim
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Rodgers, Shelly
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Thorson, Esther
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Institute of Management
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Advances in Consumer Psychology
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1.
Understanding Sponsored Search: Core Elements of Keyword Advertising
by
Jansen, Jim
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Cambridge
Cambridge University Press
2011
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
659.144 JAN
.
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2.
Digital Advertising: Theory and Research
by
Rodgers, Shelly
[Editor]
Thorson, Esther
[Editor]
Series:
Advances in Consumer Psychology
Edition:
3rd ed
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Oxon
Routledge
2017
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
659.144 DIG
.
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