Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

By:

Smith, Tim J

Contributor(s):

Pricing, Wiglaf

Material type: Text

TextPublication details: South-Western Cengage Learning 2012 MasonDescription: 318pISBN:

9781111571290

Subject(s):

Pricing

DDC classification:

658.816 SMI

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.816 SMI (Browse shelf(Opens below))	Available		M0032101

Total holds: 0

Part I: Setting the Price
1. Boundaries of a Good Price
2. Profit's Sensitivity to Price
3. Consumer Perception Driven Pricing
4. Price to Value
5. Psychological Influences to Price Sensitivity

Part II: Managing Price Variances
6. Price Segmentation
7. Price Promotions
8. Discount Management

Part III: Establishing Price Structures
9. Price Structures and Multipart Tariffs
10. Add-ons and Accessories
11. Versioning
12. Bundling
13. Subscriptions and Customer Lifetime Value
14. Yield Management

Part IV: Pricing Strategy
15. Competition and Pricing
16. Product Life Cycle Pricing
17. Pricing Decisions and the Law

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